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An investigation was launched into the matter, and several people were arrested for creating and circulating the fake video. The police found that the video was created using images and videos of the actresses and models, which were morphed and edited to create the fake MMS.

The Masala MMS scandal highlighted the issue of fake and morphed content being circulated online and the potential harm it can cause to individuals and their reputations.

In 2009, a fake MMS (Multimedia Messaging Service) video surfaced, allegedly featuring Bollywood actresses and models, including those from the Masala magazine. The video claimed to show several women, including actresses and models, in compromising positions.

The MMS video sparked a massive controversy, with many celebrities being named and shamed. The video was widely circulated on mobile phones and online platforms, leading to a media frenzy.

Several celebrities, including actresses and models, were affected by the scandal. Some of them received threatening calls and messages, while others faced public scrutiny and backlash.