PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
I should structure the content to first acknowledge the request but redirect towards proper channels. Highlighting the value of the book, perhaps its content, and then providing alternatives. Maybe include tips on how to study farmacognosia effectively, even without the book.
Wait, is there a way to legally access this specific book? If it's a Brazilian textbook, perhaps checking libraries in Brazil or international sites like Google Books for excerpts. Also, maybe university resources or open-access repositories. I need to make sure not to condone illegal file sharing but guide them to ethical alternatives. I should structure the content to first acknowledge
Also, check if the book has a free version or if the author offers sample chapters. Some authors do that for promotional purposes. Including that information could be beneficial. Wait, is there a way to legally access this specific book
In summary, the content needs to respect copyright laws while still assisting the user by providing legal avenues and alternatives. Make sure the tone is helpful and encouraging, not dismissive. Provide actionable steps like checking libraries, contacting authors, or using educational platforms. I need to make sure not to condone
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
